The Phoenix Society: Information Session Card
September 2011, Card advertising information session for club
The Phoenix Society
Dragon Day is a Cornell University event, where first-year architecture students build a dragon sculpture and parade it around campus.
The Phoenix Society, a cohort of engineering students has been the traditional rival of the architects since the 1980s. Historically, this rivalry has been characterized by pranks and violence.
A New Era
Although the violent era has been shed, The Phoenix Society has lagged behind the Dragon in quality and spectacle. The 2011-2012 campaign marked a re-branding of the Society for a new generation of engineers.
20 engineers (mostly freshmen) attended the information session, half of whom stayed on to design and build the phoenix sculpture. With the added success of a T-shirt campaign in the spring, the Phoenix Society is well on its way up from the ashes.
Inspirations
- Mystery and elegance--B&W, smoky images and script
- Novelty--4 different, "collectible" cards
- Call to arms, reviving the rivalry
Process
- Printed on heavy cardstock
- Distributed in Duffield Hall (engineering atrium)
- Developed in tandem with a colored poster and a temporary website.
Tools
- Microsoft Publisher
- Adobe Photoshop
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